This is a project I did for Ideal Printers, Inc., back in 2006. It was a single mailer template that was intended to be dynamically customized based on the databases of the outside sales force. For example, if the recipient in the list was a media buyer they would receive the version with the billboard and all text and addressing would be output on the HP Indigo digital press. If the recipient was a sales manager, they would receive the version with the telephone. Essentially, each version would highlight a particular use for a Personalized URL campaign (powered, in this case, by Mindfire).
These pieces would be ordered online and files would automatically be sent to the press as soon as they were ordered ensuring extremely streamlined and timely output.
Direct Mail version
Sales version
Advertising version
Feedback Questionnaire version
Example of Backer (Direct Mail version)
After seeing these pieces for Ideal Printers, Inc., Mindfire requested unbranded versions of the mailers to use in their own marketing efforts.
To learn more about Personalized URL marketing, visit the Mindfire website.